Wu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
Format: text
Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUFyvie, Erica
Summary: "A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make...
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Publisher / Publication Date: Kids Can Press 2021
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 659.1 FYVSutherland, Rory
Summary: Based on thirty years of field work inside the largest experiment in human behavior ever conceived?the forever-unfolding pageant of consumer capitalism?Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling,...
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Publisher / Publication Date: 2019
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 SUTCopies Available at Kingsley
1 available in Adult Non-fiction, Call number: 658.8 SUTLee, Michelle.
Format: text
Publisher / Publication Date: Broadway Books 2003